Social Media Metrics and Analytics: lj3
Social Media Metrics and Analytics: lj3 From the "We Are Data" reading and previous materials, I now know that every activity we do online leave behind digital traces, which then are picked up by algorithms to create personal databases of our "online" selves. And the same also applies to social media, Application Program Interface (API) is what allows data to be shared across social media which will then be organized by social network algorithms to group similar data categories together. There are multiple social media metrics for performance such as followers, interactions, popularity, and these metrics will inform the users of their social selves, which are also derived from data that the algorithms collected from digital traces. The word cloud visualization I did last couple of weeks was an excellent example of metadata, which is data about data, of how data are collected and grouped together through keyword detection just like how word clouds are created. It doe...