LJ7

After reading this week's material about social media usage in professional settings, I realized that there are multiple forms and formats that social media can be employed in the workplace, but the general goal is to build relationship networks and share information. It can be a great way to get to know your colleagues, which will create a positive working environment that can help increase everyone's work productivity. Another beneficial aspect of social media at work is the ability to share information almost immediately, usually, it would often take a few business days for a department to contact another department and respond, but with social media, it can be done in a couple of minutes. However, a recent US study has shown that it “may simultaneously contribute to productive behaviors (task-oriented and relationship-building) as well as unproductive behaviors (deviance) at work.” (Cleary, 2019). The study also pointed out that social media are most often used as a mental break medium when people are at work, it sort of takes them away from the work they are doing for brief moments (Cleary, 2019). It might not sound too bad when people just wanna have some small breaks during intense working hours, but I have seen many cases where people get distracted and carried away from the actual work they are doing, and it resulted in them screwing their work which affects other people as well. So I would say that social media in workplaces is like a double-edged knife, it can both be beneficial or harmful depending on how people choose to use it.

And for the materials in the book, I chose the Social Media in Advertising and Marketing chapter because it is closely related to my choice of profession which is a specialty in sensory marketing. The most popular form of digital marketing is currently social media marketing and advertising, social media advertisements provide a quick and broad means to reach potential customers. Nowadays, most social media platforms can support any type of advertisement whether it is product advertisements or branding for companies, or even collaboration between brands, which can all be done through social media ads. Besides the paid ads that you often see on every social media site, social media can also be used to create engaging content that simultaneously illustrates the uniqueness of the brand and vastly increases popularity through interaction activities (like, share, comment) and gradually builds up a relationship network from that. Some social media platforms have now included an analytics feature for business accounts, it provides statistics about engagement rates of your posts, and content to see how effective those are for marketing purposes, as well as guidelines for how to improve your current marketing strategy. Not just that, but the roles of social media in marketing and advertising will continue to be diversified in the upcoming years when technology become more and more developed.



Cleary, J. (2019, July 23). The impact of social media at the Workplace. InhouseLegal. Retrieved April 22, 2023, from https://inhouse-legal.eu/in-house-managment/social-media-workplace/

Social media marketing for businesses. WordStream. (2023, February 21). Retrieved April 23, 2023, from https://www.wordstream.com/social-media-marketing

Comments

Post a Comment

Popular posts from this blog

LJ6

This week's reading mentioned social media laws and ethics, which everyone can easily relate to based on the popularity of social media platforms in the past decade, and as the number of users increases, the rules and regulations are also tightened with the intention of creating safer online environments. I find that rules and regulations on social media platforms have always been too relative, they are applied differently in different circumstances, and people with bad intentions will always try to exploit them. Thus, it makes me question the ethical factors of these social media sites, if they were designed with potential human harm in mind, then the laws and regulations surrounding them would be more complete. Even though p otential human harm will always be present in any human creation including social media, technology ethics should also be made available as a guiding metric for entrepreneurs to avoid unwanted incidents in the future. For example, the recommended algorithms t...
Read more

LJ5

After carefully interpreting this module's reading, I have realized how great of impact pictures can have on our perception, especially for social media users. Words have always been considered the primary form of communication and have contributed to one of the most popular communication channels (verbal). However, non-verbal communication forms that are tended to be expressed through images, and pictures are able to provide us with more reliable information and engage us more than just solely words. Therefore, pictures and images have always been used to convey emotions or thoughts that words failed to on social media platforms, but images and pictures posted on those sites aren't always genuine. They can be adjusted, modified, or even stolen from other sources with the current development of technology, even if an original image is authentic but if you decide to change it using photoshop tools to make it better, it would still be considered a fake image to me. As I mentioned...
Read more